The Media Communication Arts Program is intended to teach students media
literacy skills using the fourth stage of media literacy, Create (where
students create their own media). It is hoped that throughout the
program students will learn and be engaged in the first three stages of
media literacy as well: Learning to Access the media, critically Analyse
media and Evaluate media.
Secondary I - Media Arts Exploration
In Year 1, students will experiment in each of the four areas in which
they will focus on the four years to come: Graphic Arts, Web Design
Arts, Print/Audio Arts Production, and Video Arts Production. Software
they will use will include:
- Adobe Photoshop Elements
- Microsoft Publisher
- Audacity Digital Audio Editor
- Windows Movie Maker
Secondary II - Graphic Arts
In Year 2, students will focus on Graphic Design Arts.
Graphic design is a creative process that combines art and technology to
communicate ideas. The designer works with a variety of communication
tools in order to convey a message from a client to a particular
audience. The main tools are image and typography. (From AIGA Career
The software students will focus on this year will be Adobe Photoshop
CS2. This software is an industry standard with a steep learning curve.
There are many different facets to learn which will take up most of the
year. Students will learn to manipulate images and typography to create
their own messages.
Secondary III - Web Design Arts
In Year 3, students will make use of their prior Graphic Arts knowledge
and expand into Web Design Arts. Students will learn the basis of Web
Design language which is HTML coding. They will design using this as
well as the following software:
- Microsoft Publisher
- Adobe Flash (Lite)
- Ulead Gif Animator
Secondary IV - Print/Audio Arts Production
In Year 4, students will expand into both Print and Audio Production.
For Print Production, they will expand on their Graphic Arts knowledge
and learn layout and written composition for different formats, i.e.
pamphlet, newspaper, magazine, etc. They will make use of different
software including: Microsoft Word and Publisher as well as Adobe
For Audio Production, students will learn a different medium. They will
learn skills such as scriptwriting, announcing, marketing, as well as
digital audio editing. The software they will us will include: Audacity
Digital Audio Editor and Adobe Audition 3.
Secondary V - Video Arts Production
In Year 5, students will make use of much of their previous learning and
focus on Video Production. The skills they will learn include:
- camera techniques
- lighting techniques
- chromakey filming
- digital as well as HD digital video editing
- DVD layout and production
|Students will learn video editing using Pinnacle Video Studio and Avid
Selection for the program is based on student requests. It is the goal
of the program to interest a varied cross-section of the student
population whatever their needs. For this reason, there are no entrance
requirements, such as exams. We believe that students who find a passion
in a certain subject, will be motivated to come to school and do well in
other subjects as well.
Students in Cycle One who choose Visual Arts as their art option will be
introduced to Media Arts Exploration as part of Visual Arts in
accordance with the competencies.
In Secondary 3, students in the Applied Science Pathway will take POP
and Media as their options, 2 credits for each. Students in the General
Science Pathway can choose Media as a 4 credit option.
In Secondary 4, students will have the opportunity to explore media
through music in an option course exploring the history of hip hop and
other contemporary music. This is a pilot course to ascertain how we can
successfully combine music and media.
In Secondary 5, there is a Media option in place already. We are
exploring the addition of other media options in Secondary 5 such as
journalism, script writing and more film production in 2009-10.
In accordance with MELS competencies in cycle one, students who take
Visual Arts as their art option will be introduced to media techniques
as they pertain to art and to the competencies.
Media is an incentive for cycle teams when planning broad areas of
learning and cross-curricular competencies.